Liubov Stepanivna Kozub — Candidate of Philological Sciences, Associate Professor in the Department of Romance and Germanic Languages and Translation at the National University of Life and Environmental Sciences of Ukraine.
In 1999, she graduated with honours from Ternopil Volodymyr Hnatiuk State Pedagogical University. In 2004, she defended her Candidate dissertation, “Sociolinguistic features of the prosodic organization of English television commercial texts (an experimental phonetic study)”, under the supervision of Associate Professor O. R. Valihura. Since 2009, she has held an Associate Professor position in the Department of Romance and Germanic Languages and Translation at the National University of Life and Environmental Sciences of Ukraine.
She is the author of 135 publications: 127 research publications and eight teaching or methodological works, including 85 papers published in Ukrainian and international peer-reviewed specialist journals. She has authored two manuals approved by the Ministry of Education and Science.
Her theoretical work substantiates a general structural block diagram of television commercial texts; a matrix model of alternative structural and algorithmic patterns of interaction among linguistic means conveying their content; and a working classification of the functional, sociolinguistic, structural and pragmatic features of English television commercial texts for experimental phonetic research.
Publications — APA 7
Original publication titles are romanized where needed, with English translations in brackets. References use the available bibliographic information.
Kozub, L. (2003). The sociolinguistic approach to the analysis of the prosodic organization of English television commercials. In 8th TESOL National Ukraine Conference “TEFL Innovations and Challenges” (January 23-25) (p. 19).
Kozub, L. (2006). Computer technologies in acoustic analysis of speech prosody. In Vseukrainska naukovo-praktychna konferentsiia “Digging Deeper into Call” (10-11 travnia) (pp. 56–58).
Kozub, L. (2019). The role of prosodic means in realizing the pragmatic effect. International Journal of Philology, 10(2), 45–50. https://journals.indexcopernicus.com/search/article?articleId=2300116
Kozub, L., Valigura, O., & Monashnenko, A. (2020). Prosody of English television advertising: Sociolinguistic features and pragmatic potential. Euromentor Journal. Studies About Education, XI(1), 13–38. https://euromentor.ucdc.ro/EUROMENTOR%20March%20%20%202020.27.03.pdf
Kozub, L. (2015). Sotsiolinhvistychni osoblyvosti suchasnykh elektronnykh mas-media [Sociolinguistic features of contemporary electronic mass media]. Naukovi zapysky” Natsionalnoho universytetu «Ostrozka akademiia». Seriia: «Filolohichna», (56), 145–147. https://lingvj.oa.edu.ua/articles/2015/n56/53.pdf
Kozub, L. (2016). Osoblyvosti vykorystannia hendernoho komponentu v anhlomovnykh zasobakh masovoi informatsii [Features of the use of the gender component in English-language mass media]. In Zbiór artykułów naukowych. Filologia, socjologia i kulturoznawstwo. Współczesne tendencje w nauce i edukacji (pp. 42–45). Diamond trading tour. http://xn--e1aajfpcds8ay4h.com.ua/files/file/scientific_conference_58/articl_58_5.pdf#PAGE=42
Kozub, L. (2017a). Anhlitsyzmy v ukrainskii zovnishnii Internet-reklami [Anglicisms in Ukrainian online display advertising]. Naukovi zapysky Natsionalnoho universytetu «Ostrozka akademiia». Seriia «Filolohichna», (66), 49–51. https://eprints.oa.edu.ua/7820/1/17.pdf
Kozub, L. (2017b). Linhvokulturolohichni osoblyvosti suchasnoho anhliiskoho sportyvnoho dyskursu [Linguistic-cultural features of contemporary English sports discourse]. Naukovyi visnyk Natsionalnoho universytetu bioresursiv i pryrodokorystuvannia Ukrainy. Seriia: Filolohichni nauky, (272), 6–11. http://journals.nubip.edu.ua/index.php/Filol/article/view/10229
Kozub, L. (2017c). Movni faktory vplyvu na spryiniattia usnykh reklamnykh tekstiv [Linguistic factors influencing the perception of spoken advertising texts]. In Zbiór artykułów naukowych. "Osiągnięć akademickich. Teoria. Praktika (pp. 63–65). Sp. z o.o. «Diamond trading tour». http://xn--e1aajfpcds8ay4h.com.ua/files/68_01.pdf#PAGE=63
Kozub, L. (2017d). Variatyvnist vymovnykh norm u suchasnomu brytanskomu ta amerykanskomu kinematohrafi [Variation in pronunciation norms in contemporary British and American cinema]. In Suchasni tendentsii fonetychnykh doslidzhen: Zbirnyk materialiv Kruhloho stolu (pp. 122–124). Milenium. https://ela.kpi.ua/bitstream/123456789/22495/1/122-124%20%d0%9a%d0%be%d0%b7%d1%83%d0%b1.pdf
Kozub, L. (2018). Rol intonatsii v zmistovii strukturi informatsiinoho tekstu [The role of intonation in the semantic structure of an informational text]. In Materialy kruhloho stolu «Suchasni tendentsii fonetychnykh doslidzhen» (26-27 kvitnia 2018 r.) (pp. 91–93). Nats. tekh. un-t Ukrainy «KPI im. I. Sikorskoho». https://terraludens.com/sites/default/files/files/2018/06/30/zbirka_krugliy_stil_20181.pdf
Kozub, L., & Dovhan, O. (2018). Anhlomovnyi novynnyi dyskurs u suchasnomu mediaprostori [English-language news discourse in the contemporary media space]. Naukovyi visnyk Natsionalnoho universytetu bioresursiv i pryrodokorystuvannia Ukrainy. Seriia: Filolohichni nauky, (281), 271–277. http://journals.nubip.edu.ua/index.php/Filol/article/viewFile/12130/10509
Kozub, L., & Petrova, O. (2016). Vykorystannia fonetychnykh ekspresyvnykh zasobiv u prozi [The use of phonetic expressive means in prose]. In Zbiór artykulów naukowych. “Filologia, sociologia i kulturoznawstwo. Aktualne naukowe problemy. Rozpatrzenie, decyzja, praktyka”. # 2 (pp. 63–66). Wydawca: Sp. z o.o. «Diamond trading tour». http://xn--e1aajfpcds8ay4h.com.ua/files/file/scientific_conference_51/zbornik_51_52_Gdansk_30.03.2016.pdf
Kozub, L., & Skochko, I. (2017). Reklama iak odyn iz shliakhiv zbahachennia slovnykovoho korpusu suchasnoi ukrainskoi movy anhliiskymy zapozychenniamy [Advertising as a means of enriching the vocabulary of contemporary Ukrainian with English borrowings]. In Zbiór artykułów naukowych. "Obiecujące osiągnięcia naukowe Literatura, socjologia i kulturoznawstwo (pp. 37–40). Sp. z o.o. «Diamond trading tour». http://xn--e1aajfpcds8ay4h.com.ua/files/scientific_conference/69/69-05.pdf
Kozub, L., & Skochko, I. (2018). Prahmatychnyi potentsial suchasnykh anhlomovnykh reklamnykh tekstiv [The pragmatic potential of contemporary English advertising texts]. Naukovyi zhurnal «Molodyi vchenyi», 10(62), 547–550. http://molodyvcheny.in.ua/files/journal/2018/10/128.pdf
Kozub, L. C., Zakhutska, O. V., & Monashnenko, A. M. (2019). Praktyka pysmovoho ta usnoho perekladu (dlia studentiv III kursu spetsialnosti 035 «Filolohiia») [Translation and interpreting practice for third-year students majoring in Philology]. Vektor.
Kozub, L. S. (2002). Spivvidnoshennia intonatsii i prahmatyky pry analizi usnykh informatsiinykh tekstiv [The relationship between intonation and pragmatics in the analysis of spoken informational texts]. Naukovi zapysky” Ternopilskoho derzhavnoho pedahohichnoho universytetu im. V. Hnatiuka. Seriia: Movoznavstvo, (2), 10–14.
Kozub, L. S. (2004a). Strukturno-zmistovi oznaky tekstu anhliiskoi komertsiinoi telereklamy [Structural and semantic features of English commercial television advertising texts]. Naukovyi visnyk” Chernivetskoho natsionalnoho universytetu im. Iu. Fedkovycha. Seriia: Hermanska filolohiia, (213), 74.
Kozub, L. S. (2004b). Systematyzatsiia linhvistychnykh oznak tekstiv anhliiskoi komertsiinoi telereklamy [Systematizing the linguistic features of English commercial television advertising texts]. Humanitarnyi visnyk” Cherkaskoho derzhavnoho tekhnolohichnoho universytetu. Seriia: Inozemna filolohiia, (8), 210.
Kozub, L. S. (2006a). Rol zasobiv masovoi informatsii u mizhkulturnii komunikatsii [The role of mass media in intercultural communication]. Naukovyi chasopys Natsionalnoho pedahohichnoho universytetu im. M.P. Drahomanova. Seriia, (9), 135–140.
Kozub, L. S. (2006b). Spetsyfika prosodychnoho oformlennia anhliiskykh telereklamnykh tekstiv maloi tryvalosti zvuchannia [Features of the prosodic realization of short English television advertising texts]. Naukovi zapysky” Ternopilskoho natsionalnoho pedahohichnoho universytetu im. V. Hnatiuka. Seriia: Movoznavstvo, 2(16), 14.
Kozub, L. S. (2007a). Fundamentals of English Pronunciation: Navchalnyi posibnyk z praktychnoi fonetyky anhliiskoi movy dlia studentiv vyshchykh navchalnykh zakladiv [Fundamentals of English pronunciation: A practical phonetics textbook for university students]. Pidruchnyky & posibnyky.
Kozub, L. S. (2007b). Naukovo-teoretychni vysnovky doslidzhennia sotsiolinhvistychnykh osoblyvostei prosodychnoi orhanizatsii anhliiskoi telereklamy [Theoretical findings from research into the sociolinguistic features of the prosodic organization of English television advertising]. Nova filolohiia: Zb. nauk. prats, (28), 31–34.
Kozub, L. S. (2007c). Spetsyfika spryiniattia tekstiv anhliiskoi komertsiinoi telereklamy nosiiamy i nenosiiamy anhliiskoi movy [Features of the perception of English commercial television advertising texts by native and non-native English speakers]. In VI Mizhnarodna naukova konferentsiia “Karazinski chytannia: Liudyna. Mova. Komunikatsiia” (1 liutoho 2007) (p. 165). Konstanta.
Kozub, L. S. (2008a). Genderni osoblyvosti anhliiskoho zhurnalistskoho movlennia v elektronnykh zasobakh masovoi informatsii [Gender features of English journalistic speech in electronic mass media]. Kultura narodov Prychernomoria: Nauch. zhurnal, 1(142), 359–360.
Kozub, L. S. (2008b). Linhvokulturolohichnyi aspekt doslidzhennia sportyvnykh povidomlen u drukovanykh zasobakh masovoi informatsii [The linguistic-cultural aspect of research into sports reports in print media]. Humanitarnyi visnyk” Cherkaskoho derzhavnoho tekhnolohichnoho universytetu. Seriia: Inozemna filolohiia, (12), 67–70.
Kozub, L. S. (2008c). Linhvoprahmatychnyi aspekt doslidzhennia anhlomovnoho politychnoho dyskursu v suchasnykh zasobakh masovoi informatsii [The linguistic-pragmatic aspect of research into English political discourse in contemporary mass media]. Nova filolohiia: Zb. nauk. prats, (30), 212–215.
Kozub, L. S. (2009). Spetsyfika vzaiemodii sotsialnykh faktoriv i linhvalnykh zasobiv u suchasnomu elektronnomu media dyskursi [The interaction of social factors and linguistic means in contemporary electronic media discourse]. Uchenye zapiski Tavricheskogo natsionalnogo universiteta im. V.I. Vernadskogo. Seriia: Filologiia. Sotsialnye kommunikatsii, 22(2), 636–640.
Kozub, L. S. (2010). Spetsyfika vykorystannia henderno-neitralnoi leksyky dlia realizatsii prahmatychnoho spriamuvannia suchasnykh anhlomovnykh ZMI [The use of gender-neutral vocabulary to realize the pragmatic orientation of contemporary English-language mass media]. Naukovyi visnyk” Volynskoho natsionalnoho universytetu imeni Lesi Ukrainky”. Seriia: Filolohichni nauky (movoznavstvo), (9), 27–30.
Kozub, L. S. (2011a). Movni zasoby vplyvu u suchasnomu anhlomovnomu politychnomu dyskursi [Linguistic means of influence in contemporary English political discourse]. Almanakh “Studia methodologica, (32), 51.
Kozub, L. S. (2011b). Spetsyfika movnoi politychnoi korektnosti u suchasnomu anhlomovnomu media-prostori [Linguistic political correctness in the contemporary English-language media space]. Filolohichni nauky, (26), 148–151.
Kozub, L. S. (2012a). Prosodychni osoblyvosti suchasnoi anhlomovnoi telereklamy [Prosodic features of contemporary English television advertising]. Naukovi zapysky” Kirovohradskoho derzhavnoho pedahohichnoho universytetu im. V. Vynnychenka. Seriia: Filolohichni nauky (movoznavstvo), 105(1), 497–500.
Kozub, L. S. (2012b). Sredstva emotivnosti v sovremennom britanskom kinematografe [Means of emotivity in contemporary British cinema]. In Mezhdunarodnaia nauchnaia konferentsiia “Iazyk – kognitsiia – sotsium” (12 –13 noiabria 2012 g.) (p. 181).
Kozub, L. S. (2013a). Linhvokulturolohichni osoblyvosti anhliiskoi i nimetskoi drukovanoi reklamy [Linguistic-cultural features of English and German print advertising]. Naukovi zapysky” Kirovohradskoho derzhavnoho pedahohichnoho universytetu im. V. Vynnychenka. Seriia: Filolohichni nauky (movoznavstvo), (118), 110–113.
Kozub, L. S. (2013b). Manipuliatyvni vlastyvosti strukturnykh komponentiv anhliiskoi i nimetskoi reklamy [Manipulative properties of the structural components of English and German advertising]. Naukovi zapysky”. Seriia: «Filolohichna», (35), 160.
Kozub, L. S. (2013c). Rol verbalnykh zasobiv u realizatsii manipuliatyvnoho potentsialu anhliiskykh i nimetskykh reklamnykh tekstiv [The role of verbal means in realizing the manipulative potential of English and German advertising texts]. Problemy zistavnoi semantyky: zbirnyk naukovykh statei, (11), 431–437.
Kozub, L. S. (2013d). Systematyzatsiia strukturnykh elementiv ta linhvistychnykh zasobiv peredachi zmistu anhliiskoi komertsiinoi reklamy [Systematizing structural elements and linguistic means of conveying meaning in English commercial advertising]. Filolohichni studii. Naukovyi visnyk Kryvorizkoho natsionalnoho universytetu: Zb. nauk. pr, (9), 212–215.
Kozub, L. S. (2014a). Linhvostylistychni osoblyvosti aforyzmiv u suchasnii anhlomovnii presi [Linguistic-stylistic features of aphorisms in the contemporary English-language press]. Naukovi zapysky” Natsionalnoho universytetu «Ostrozka akademiia». Seriia: «Filolohichna», (44), 130–132.
Kozub, L. S. (2014b). Prahmatychni osoblyvosti aforyzmiv u politychnykh promovakh brytanskykh politykiv [Pragmatic features of aphorisms in British politicians’ speeches]. In Movy profesiinoi komunikatsii: linhvokulturnyi, kohnityvno-dyskursyvnyi, perekladoznavchyi ta metodychnyi aspekty: materialy I Mizhnarodnoi naukovo-praktychnoi konferentsii (17 kvitnia 2014 r.) (pp. 52–54). NTUU «KPI».
Kozub, L. S. (2014c). Rezultaty eksperymentalnoho doslidzhennia prosodii anhliiskoi reklamy, oriientovanoi na adresata z serednim sotsialnym statusom [Results of an experimental study of the prosody of English advertising targeting recipients of middle social status]. Filolohichni studii. Naukovyi visnyk Kryvorizkoho natsionalnoho universytetu: Zb. nauk. pr, (11), 89–99.
Kozub, L. S. (2015). Fundamentals of English Pronunciation: Navchalnyi posibnyk z praktychnoi fonetyky anhliiskoi movy dlia studentiv vyshchykh navchalnykh zakladiv [Fundamentals of English pronunciation: A practical phonetics textbook for university students]. Pidruchnyky & posibnyky.
Kozub, L. S., Babenko, O. V., & Sydoruk, G. I. (2018). Semantyko-stylistychni problemy perekladu haluzevykh tekstiv [Semantic and stylistic problems in translating specialized texts]. Vektor.
Kozub, L. S., & Lypovych, K. A. (2012). Movni osoblyvosti elektronnykh tekstiv novyn na saiti BBC [Linguistic features of electronic news texts on the BBC website]. In Perspectywy rozwoju nauki: Zbiór Raportów Naukowych (28.11.2012 – 30.11.2012) (pp. 80–82).
Kozub, L. S., & Tarnavska, S. M. (2013). Sposoby dosiahnennia adekvatnosti perekladu [Ways of achieving translation adequacy]. In Science – od teorii do praktyki: Zbiór Raportów Naukowych (29.03.2013 – 31.03.2013) (p. 41).
Kozub, L. S., Vasko, R. V., & Valihura, O. R. (2017). Suchasni linhvistychni doslidzhennia. Khrestomatiia [Contemporary linguistic research: A reader]. Vektor.
Valihura, O. R., & Kozub, L. S. (2005). Sotsiolinhvistychna spetsyfika doslidzhennia tekstiv masovoi komunikatsii [The sociolinguistic specificity of research into mass communication texts]. Visnyk Kyivskoho natsionalnoho linhvistychnoho un-tu. Seriia: Filolohiia, 8(1), 10–14.