Using methodological principles and methods of systems analysis, the authors examine alternative meaning-bearing elements within the concepts of strategy, tactics, method, technique and means of communicative and suggestive influence. Existing definitions of these concepts are refined. On the basis of the goal–means dichotomy, the article develops a general classification of the means of implementing a communicative strategy and a structural and logical scheme of its elements.
Keywords: communication, suggestive influence, strategy, tactics, method, technique, means, classification, structural and logical scheme.
Original title: Система целей и средств суггестивного воздействия в коммуникации
Authors: А. А. Калита; Л. И. Тараненко
